Users will soon have a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This step comes as the platform disclosed that it now features more than 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale release. This advancement coincides with a surge in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this content is deemed low-quality AI content, a label for inferior, mass-produced content that is often absurd or bizarre.
Our research shows that numerous viewers like content produced via AI tools, from AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, according to their own likes,” said a company executive.
Volume and Proportions
TikTok shared that there are now over a billion videos on its network labeled as AI-generated. Collectively, more than 100 m pieces of content are uploaded to the platform every day, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the level of artificial media they watch by accessing the topic control feature in the platform and selecting AI-made media. Additional categories that can already be controlled under the tool include politics, fashion, cosmetics, and movement.
AI Disclosure Rules
Its rules oblige users to label “realistic” artificially created content, and it bans harmful fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the service will from now on apply an artificially created label to content created with its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from seeking to bypass the labeling process.
Educational Initiatives
The company is also launching a $2 million awareness program for specialists and organizations to develop informative material about using AI responsibly. This project will support charitable organizations focused on teaching coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid discussion over intentions to make redundant numerous safety staff in the United Kingdom. It is set to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most harmful content ahead of it has to be seen by humans. The platform reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its automated systems.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
